DEFINITION OF QUALITY.......................

THERE ARE MANY WAY QUALITY CAN DEFINED. ACCORDING TO WEBSTER'S II NEW REVISED UNIVERSITY DICTIONARY: "QUALITY IS ESSENTIAL CHARACTER , NATURE, AN INGREDIENT OR DISTINGUISHING ATTRIBUTE, PROPERTY, A CHARACTER TRAIT, SUPERIORITY OF KIND DEGREE OF EXCELLENCE".

"THE TOTALITY OF FEATURES & CHARACTERISTICS OF A PRODUCT OR SERVICE THAT BEAR ON ITS ABILITY TO SATISFY A GIVEN NEED"-- BRITISH STANDARD (B.S)

"QUALITY IS THE TOTALITY OF FEATURE & CHARACTERISTICS OF A PRODUCT OR SERVICE THAT BEAR ON ITS ABILITY TO SATISFY STATED OR IMPLIED NEEDS"-- (I S O)

IN SHORT WE CAN DEFINE QUALITY FROM DIFFERENT PERSPECTIVE:

"QUALITY IS CUSTOMER SATISFACTION OR DELIGHTED."
"QUALITY MEANS FITNESS FOR USE."
"QUALITY MEANS ZERO DEFECTS."
"QUALITY MEANS VALUE OF MONEY."
"QUALITY MEANS GUARANTEE OF CONFIDENCE."  
" QUALITY IS EFFICIENCY AND PRODUCTIVITY."
"QUALITY MEANS ON TIME DELIVERY."
"QUALITY IS SYSTEMATIC APPROACH TO EXCELLENCE."
"QUALITY IS THE ULTIMATE EXPRESSION OF CRAFTSMANSHIP."
"QUALITY MEANS CREDIBILITY."
"QUALITY MEANS PRIDE OF OWNERSHIP."

TECHNICAL  DEFINITION OF QUALITY 
"QUALITY IS MEETING CUSTOMER REQUIREMENTS."
"QUALITY IS ALSO KNOWN AS FITNESS FOR PURPOSE OR USE."

AT THE END I JUST SAY "LOOK AT THE WATCH YOU ARE WEARING IS THAT A QUALITY WATCH?"